Brussels based MCE required a re-alignment of their overall EMEA printed literature and branding. Over the past couple of years their communication material had become inconsistent and needed a refresh that could be used across various material from multi-lingual brochures and exhibition material to large programme catalogues and their new website which would be based on the new brand design.
We started by first understanding their business, how and where they operate and what printed material required updating. We designed three visual styles that would be flexible and would work across the huge range of printed material required. Once the chosen design had been approved, we set about updating all the key printed literature, starting with their core programmes, then onto various support material.
We continue to support MCE with the design of all their EMEA printed literature.