As we head into Spring its the perfect time to evaluate your website with a website redesign
As we head into Spring its the perfect time to evaluate your website (and wider marketing) with a website redesign or freshen up. After all, a website should never be considered done once it goes live, it should be constantly maintained with fresh content as regularly as possible. You may be thinking you don't have new content to add or why is it that important? Here are two very big reasons.
#1 - Your customers will judge you
- Your website is your number 1 marketing tool. More often than not, it will be your customers first interaction with your business and brand. If they see outdated or static content such as old news, the same testimonials, products and services or generally a website that has not changed or kept up to date, it’s not a good look.
#2 - Google
- If your website remains unchanged from month to month this will have a direct negative impact on your Google rankings. Not only is it important to keep your website up to date so that Google can see its an active site but keeping up to date with SEO and what your competitors are doing is also important. This should be a monthly task.
7 ways to improve your website
- Add a blog or latest news: Google loves blogs and they are a great way to add valuable content to your website. Depending on your industry there are countless possibilities.
- Keep your products and services up to date: This is one many businesses fail to do and potentially lose sales.
- Add multiple landing pages: Building landing pages that convert for specific products and services based around a keyword and even location will boost your enquiry rate, leading to more sales. You can also take this a step further and build separate mico-websites.
- Add video and animation: People love this kind of content and engage users to interact with your site, leading to more interest in your products and services.
- Build a newsletter: How often are you in contact with your valued customers? Why not build an opt-in newsletter to keep your customers informed of new products, serves or offers you have, just like the email you are reading now.
- Add customer testimonials: One of the most underrated features of a website. Its important that new customers can read reviews from your past customers. Its a great idea to build these up on Google too then you can add them to your website.
- SEO: This is an important one. You need to regularly keep on top of your SEO to make sure you are ranking on Google. Make no mistake, your competitors will be and as they do, you run the risk of slipping down the rankings on Google.
These are just a handful of features you can add to your website no matter what business you have. At Whittle Design Studio we don't just design and build websites, we like to be proactive and suggest new ideas to our clients so that they can stay ahead of their competitors and increase sales.
If you would like to find out more or discuss how we can give your website a Spring clean please get in touch and we can arrange a call.
