Build confidence with your customers and grow your business with a strong brand. Read more to see what makes a great brand.
Lets talk about the importance of branding and why successful branding can help grow your business. Many businesses think that their branding is their logo, which although a logo is important, it forms only a part of your overall branding.
Lets dig a little deeper, branding consists of;
- Your logo and variations of your logo mark
- Choice of colours
- Fonts
- Additional brand assets such as photography, illustrations, shapes and patterns
- Application of your brand which forms the character of your business
- How you write text for example on your website
- Social media graphics, video, animation and engagement with your followers
- How you conduct your day-to-day business with existing and new clients
- Your company values
As you can see, branding covers a wide range of customer touchpoints, but it is really important that your branding is consistent across every marketing channel for example printed literature, social media posts, exhibitions graphics and your website as can be seen below for Digiterre, one of our clients in the tech industry who we helped re-align their branding.
By having a strong brand you will build confidence with new and existing clients, provide a clear message about what your business does and for who, attract your ideal clients and will separate you from your competitors.
Can I do it myself?
Yes and no, there are plenty of online tools that can help get you started such as Canva but these are based on templated designs, AI and you are restricted by the limitations of the software. Also, if you want to design a brand that works across all your marketing material, digital or printed, you really need to look at the wider brand at the start of your journey, something tools like Canva cannot do.
At Whittle Design Studio we pride ourselves on designing effective branding anddesign with longevity in mind. We have designed brands that are over 20 yearsold and still going strong. We would love to do the same for your business andhelp you with any branding or design requirements you may have.
Your business is unique and so should yourbrand.
