Branding and logo design
Be Fearsome, led by former Royal Marines Commando Tom Frearson, provides unique mobile and accessible fitness, lifestyle and adventure services. Fearsome Fitness required a re-brand to further develop their business and to cater to a wider customer base. Following in-depth discussions with Tom, we developed a range of logo concepts based around the BE of the new business name. The chosen concept was refined and applied to a wide range of materials such as stationery, leaflets, vehicle graphics and website.